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U.S. Cable & Internet Market Size and Household Spending Report 2023

Today we released our Cable & Internet Market Size and Household Spending Report for 2023, revealing the relative stability of U.S consumer cable and internet spending, despite the overall rise of U.S. goods, services, and average consumer household expenses across the top categories.

Seeing only a 1.7% increase from this time last year, doxo’s  for 2023 found that the 82% of U.S. households with a Cable & Internet bill spend $118 per month, or $1,416 per year – or $1,1611 per year when averaging across all U.S. households. 

doxoINSIGHTS’ statistical analysis of actual household payments toward cable and internet bills across 97% of U.S. zip codes helped size the overall market, revealing that Americans spend $152 billion annually on cable and internet bills.

The report breaks out the household spending market size; percentage of households that pay each bill; and average monthly and annual bill pay costs by state, the 50 largest U.S. cities based on # of households, and those cities with 40k or more residents.

Compared with doxo’s 2022 analysis of the 147 billion Cable & Internet market (finding consumers pay $114 per month, $1,368 per year), Americans may see a slight increase in their cable and internet bills, due to hidden fees and lack of regulation from the government on local and national levels, allowing providers to control the rate increases.

As more consumers choose to cut the cord and switch over to streaming services, the total usage of television watching dropped 5.1% since February 2023.

As streaming services continue to pump out content and cable prices continue to increase, along with other household bills, the future of traditional television watching is waning with changing consumer behaviors and preferences.

What do the report findings reveal about Cable and Internet market size and bills?

doxoINSIGHTS leverages doxo’s unique, aggregate, anonymized bill pay data consisting of actual bill payment activity to confirmed household service providers across the country.

The U.S. Cable & Internet Market Size and Household Spending Report breaks out the household spending market size; percentage of households that pay each bill; and average monthly and annual bill pay costs by state, the 50 largest U.S. cities based on # of households, and those cities with 40k or more residents.

Key findings include the following:

  • Total Market Size: $152 billion spent per year
  • Average Monthly: $118 spent per month
  • Percent of Households: 82% of U.S. households pay Cable & Internet bills
  • Average Annual Cost per U.S. Household: $1,161 per year1
  •  Percent of Annual Income: Cable & Internet bills amount to 2% of consumers’ income per year

1 Average Monthly Bill x % of Households with Bill x 12 months per year = Average Annual Cost per U.S. Household.

U.S. Cable & Internet Market Size and
Household Spending

A comprehensive look into the cable and internet industry, with a deep dive into category market size and average spend at the national, state, and regional level.