Some doubted they would receive a solid return on investment for mobile bill pay, believing that it would simply attract customers who were already receiving and paying bills online.
“Now, however, it has been pretty well established that mobile bill pay can help drive [additional] e-bill adoption,” said Eric Leiserson, senior analyst, Fiserv.
Rather than developing it’s own app, Mountaineer Gas opted to sign up as a provider on doxo, which allows customers to receive bills and make payments on their mobile phone or online.
Mountaineer Gas has been pleasantly surprised that 6,000 of the utility’s 220,000 customers had signed up to receive their statements through doxo in just the first four months.