doxo Appoints New VP of Marketing Kevin Frisch to Help Dramatically Increase Paperless Adoption

Frisch drove consumer adoption in executive roles at Blue Nile and Snapfish

SEATTLE, Washington – July 28, 2010 – doxo (, a new way for people and providers to connect and go paperless, today announced that it has hired Kevin Frisch as its vice president of marketing. Frisch previously served as the senior vice president of marketing at Blue Nile, an online retailer of diamonds and fine jewelry, and chief marketing officer at Snapfish, a web-based photo sharing and printing service.  He was responsible for driving consumer adoption at these two premier organizations.

“The foundation for building a great company and achieving dramatic impact in the market is the team that’s brought together,” said doxo CEO Steve Shivers.  “I couldn’t be more excited about the talent and creativity Kevin is bringing to the doxo team.  He’s got a passion for the problem we’re solving; brings a proven track record driving consumer awareness and adoption for some of the top online brands; and is a great fit with our culture and values.”

“There is a huge unmet need when it comes to helping customers deal with all of their transactional mail. doxo’s approach is designed around the needs of the customer, and is dramatically simpler and more convenient than existing alternatives,”  said Frisch. “I was looking to join a team that was pursuing a massive market opportunity and focused on delivering clear, meaningful benefits for users. With doxo, I’ve found it.”

Frisch also previously served as head of marketing strategy and analytics at ProFlowers, and vice president of finance and operations at PacketVideo, a subsidiary of NextWave Wireless. He graduated from Massachusetts Institute of Technology with a Bachelor of Science in Economics.

About doxo

doxo is pioneering the way for people and providers to connect and go paperless, breaking customer adoption barriers and saving businesses billions of dollars in printing, paper and postage costs. The company is currently piloting its offering with national and regional service providers, as it works towards full commercial availability. doxo investors include top-tier venture partners Mohr Davidow Ventures and Bezos Expeditions. The company is led by executives who have driven businesses that have scaled to serve tens of millions of users and processed billions of dollars in consumer mobile and Internet transactions. doxo is headquartered in Seattle, Washington and can be found at