Why Catering To Mobile Users Is Vital For Company Growth

While it’s well known that digital marketers must have a strong mobile focus, less known is the fact that there are some sectors, like mobile commerce, that have had slower adoption rates. All sectors are seeing continued growth, though, and the e-commerce sector could learn something when comparing itself to the way most digital publishers have embraced mobile-friendly content and user experiences.

Mobile e-commerce covers a wide variety of transactions that can generally be categorized into one of three categories: mobile shopping, mobile banking and mobile payments. Mobile shopping and mobile banking are relatively obvious, but mobile payments, which includes paying bills, is another seldom-talked-about segment that is incredibly large.