2014 Predictions: The social, mobile, customer-centric dam breaks for businesses

In the past few years the iOS and Android device revolution has firmly and irreversibly shifted consumer online activity to a mobile-first experience. The majority of consumer traffic growth, app development and innovation is now via mobile devices. 2014 is the year the dam starts to break. We believe 2014 will be the year that businesses begin a pronounced shift from the “come to me” customer engagement model, to the “go to my customer” engagement model – driven by mobile, social, and customer-centric model.